Terry S Wang - KOYO Bearings (Peilin Trading Co., Ltd)

Peilin Trading Co., Ltd. is the exclusive distributor of KOYO Bearings in Taiwan, supplying high-precision components for aerospace, machinery, and automotive industries. Their previous website had an outdated design and complex navigation, failing to reflect their industry leadership. This reskin project modernized the site’s look while improving usability and striking a balance between Peilin’s unique brand identity and KOYO’s established image.

Challenges

Outdated design – Lacked a modern, high-tech feel
Difficult navigation – Users struggled to find product information
Weak brand presence – Did not fully showcase KOYO’s global reputation

Design Solutions

Custom Branding Approach – Developed a distinct visual identity that aligns with Peilin’s brand essence while subtly reflecting KOYO’s aesthetics
Better Navigation – Improved product categorization for easier access

Modern UI – Clean, minimalist layout for a professional and technical look
Mobile Optimization – Enhanced responsiveness for seamless browsing

Home Page

We created a clean, modern homepage with a distinct visual style. To emphasize the company’s core product—bearings—I incorporated subtle rotational animations triggered by scrolling. This interactive detail introduces a sense of motion and reinforces the brand’s identity throughout the experience.

Product Selection Bar

Just below the homepage hero, we added a product selection section to help users quickly find what they need. With an older user base in mind, this design enhances visual guidance and provides a more direct and intuitive path compared to the traditional navigation menu.