Challenges
Outdated design – Lacked a modern, high-tech feel
Difficult navigation – Users struggled to find product information
Weak brand presence – Did not fully showcase KOYO’s global reputation
Difficult navigation – Users struggled to find product information
Weak brand presence – Did not fully showcase KOYO’s global reputation
Design Solutions
Custom Branding Approach – Developed a distinct visual identity that aligns with Peilin’s brand essence while subtly reflecting KOYO’s aesthetics
Better Navigation – Improved product categorization for easier access
Better Navigation – Improved product categorization for easier access
Modern UI – Clean, minimalist layout for a professional and technical look
Mobile Optimization – Enhanced responsiveness for seamless browsing
Mobile Optimization – Enhanced responsiveness for seamless browsing
Home Page
We created a clean, modern homepage with a distinct visual style. To emphasize the company’s core product—bearings—I incorporated subtle rotational animations triggered by scrolling. This interactive detail introduces a sense of motion and reinforces the brand’s identity throughout the experience.
Product Selection Bar
Just below the homepage hero, we added a product selection section to help users quickly find what they need. With an older user base in mind, this design enhances visual guidance and provides a more direct and intuitive path compared to the traditional navigation menu.
Product Page
Company History
News
Search Feature
