People travel to a new city to not only a sightsee, but to learn about another culture thinks.
"Play Write"
A campaign that asks New Yorkers to create a New York- themed story for a weekly play that will be performed by a local acting group at the Ace Hotel for incoming travelers.
Microsite
Where the current and past story locate. At the end of each day we will pick up a line written by the community and add it to the final version of the day.
Interactive Ambient
Interactive billboard and bus stop allow people to continue the story by tweeting #aceplaywrite.
